IRVINE, CA - SEPTEMBER 22, 2014: Two bottles of Gatorade Thirst Quencher. The beverage was first developed in 1965 by a team of researchers at University of Florida.

With their catchy tag lines and creative advertising, sports drinks have almost single-handedly created a culture that believes water just isn’t enough to fight dehydration. But is it true, or are we all just being told a convincing, multi-billion dollar lie? Should we believe all the hype and take all that “scientific research” as fact?

Find out how companies like Gatorade and GSK have seemingly turned water into the enemy, and learn more about how sports beverages are slowly changing the rules on hydration.

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